A little while ago Rick Reilly (former Sports Illustrated writer) and Dan Patrick (former SportsCenter anchor) swapped teams: Reilly nows writes for ESPN The Magazine and Patrick does a trivial interview/profile for SI each week. (Each was a separate transaction.) Somehow, I think each team lost out in the trade.
Regardless, Reilly wrote a humorous (and deflating) and revealing piece on the censorship and image-making of the Beijing Olympics.
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